Who Are You Anyway?
May 28th, 2006
As Mark McCormack, founder of IMG says, “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend”. In other words – we do business with people that we like and trust!
If your web site is to be more than an on line business card and you want it to help you bring people through your marketing funnel, you need to develop a plan to encourage your web site visitor to ultimately trust your advice so that they become one of your valued clients and purchase solutions from you.
One of the ways to overcome the impersonal nature of the web is to make sure your web site has a photograph of you and details of your biography.
Source: http://krishnade.typepad.com/
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