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Seth Godin’ s Marketing Delights

March 30th, 2008

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff.

Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones.

Early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.

[youtube=http://www.youtube.com/watch?v=xBIVlM435Zg]


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