There are things and interactions that happen all around us, all day that radically alter both how we experience the world and who we are, on a moment to moment basis.
The world is full of hidden forces that shape our every thought, feeling and behaviour, without us ever realizing.
They influence nearly every decision we make and, in turn, the way the world either rallies to or walks away from us.

Adam Alter is an associate professor of marketing and psychology, also bestselling author of ‘Irresistible: The Rise of Addictive Technology and The Business of Keeping Us Hooked’ and he’s an expert on the compulsive nature of technology.
You’re likely aware of very few of the forces that shape your behaviour. However, those who want to influence you may be tapping them to influence your decisions all day long.
A bit later in the episode, when this becomes apparent, the video conversation gets into a really interesting conversation about the ethics of both the things he’s revealing and the way some people might choose to use (ad) Drunk Tank Pink.
The better you understand how you interact with your environment and with people, the better armed you become to make “aware” choices that empower you to live a better, more fulfilled life.
Every day we are surrounded by subtle influences that affect the way we think, feel and respond. The colours we see, the words we hear, the people we spend time with and even the environment we create around ourselves can quietly shape our experiences.

Instead of simply reacting to the world, we can begin to consciously create our own experience of it.
This doesn’t mean we can control every thought, feeling or circumstance. Life will always contain unexpected moments, challenges and influences beyond our control. Yet by developing greater self awareness, we become more intentional about the habits we build, the relationships we nurture and the decisions we make.
Personal growth is often about noticing what was previously hidden. The more we understand ourselves and the forces that influence us, the more freedom we have to make choices aligned with the person we want to become.
The world is constantly communicating with us. The question is: are we consciously listening or are we simply being carried along by influences we haven’t noticed yet?
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